Plum Design Feedback

I have had one lot of feedback from Plum Design.

Pilot Questionnaire

______________________________________________

This pilot questionnaire will take no more than five minutes of your time to complete. It sets out to gather initial feedback for my third year Undergraduate major project. The information you provide is anonymous and will only be used for the sole purpose of identifying an appropriate target audience for the project.

There will be a follow up questionnaire should you express an interest in the nature and scope of the research.

I’m designing and coding a web tool to take data snapshots from Twitter hash tags. The data will then be processed and represented as a visual indication of where and to what extent Tweets are trending. The concept intends to give companies a competitive advantage by targeting their marketing at receptive demographic and geographic hotspots.

Many thanks for taking the time and trouble to help with this invaluable part of the project.

Using the scale below, how appealing is this concept to you?  Not very appealing

1 - - - - - 2 - - - - - 3 - - - - - 4 - - - - - 5 - - - - - 6 - - - - - 7 - - - - - 8 - - - - - 9 - - - - - 10

Not                                    Somewhat                                                  Very        
Appealing                                 Appealing                                                        Appealing             

Would such a tool help you improve your marketing strategies? If yes, can you say how?

no

Might this tool be helpful when creating a new advertising campaign?

Would you use such a tool and for what purpose?

On a scale of 1 – 10 how would you rate this concept? 1 being a non-starter; 10 being of immediate benefit.

What would such a tool be worth to your business?

This proved helpful, and has made me think about contact other companies.

Questionnaire

The design for the questionnaire is important I created a draft and sent it to my lecturer who then returned it with alterations.

Here is the completed questionnaire.

Pilot Questionnaire

______________________________________________

This pilot questionnaire will take no more than five minutes of your time to complete. It sets out to gather initial feedback for my third year Undergraduate major project. The information you provide is anonymous and will only be used for the sole purpose of identifying an appropriate target audience for the project.

There will be a follow up questionnaire should you express an interest in the nature and scope of the research.

I’m designing and coding a web tool to take data snapshots from Twitter hash tags. The data will then be processed and represented as a visual indication of where and to what extent Tweets are trending. The concept intends to give companies a competitive advantage by targeting their marketing at receptive demographic and geographic hotspots.

Many thanks for taking the time and trouble to help with this invaluable part of the project.

Using the scale below, how appealing is this concept to you? 

1 - - - - - 2 - - - - - 3 - - - - - 4 - - - - - 5 - - - - - 6 - - - - - 7 - - - - - 8 - - - - - 9 - - - - - 10

Not                                    Somewhat                                                  Very        
Appealing                                 Appealing                                                        Appealing             

Would such a tool help you improve your marketing strategies? If yes, can you say how?

Might this tool be helpful when creating a new advertising campaign?

Would you use such a tool and for what purpose?

On a scale of 1 – 10 how would you rate this concept? 1 being a non-starter; 10 being of immediate benefit.

What would such a tool be worth to your business?