The design for the questionnaire is important I created a draft and sent it to my lecturer who then returned it with alterations.
Here is the completed questionnaire.
Pilot Questionnaire
______________________________________________
This pilot questionnaire will take no more
than five minutes of your time to complete. It sets out to gather initial
feedback for my third year Undergraduate major project. The information you
provide is anonymous and will only be used for the sole purpose of identifying
an appropriate target audience for the project.
There will be a follow up questionnaire
should you express an interest in the nature and scope of the research.
I’m designing
and coding a web tool to take data snapshots from Twitter hash tags. The data
will then be processed and represented as a visual indication of where and to
what extent Tweets are trending. The concept intends to give companies a
competitive advantage by targeting their marketing at receptive demographic and
geographic hotspots.
Many thanks for taking the time and trouble
to help with this invaluable part of the project.
Using the scale below, how appealing is this concept to
you?
1 - - - - - 2 - - - - - 3 - - - - - 4 - - - - - 5 - - - - - 6 - - - - - 7 - - -
- - 8 - - - - - 9 - - - - - 10
Not Somewhat
Very
Appealing Appealing Appealing
Would
such a tool help you improve your marketing strategies? If yes, can you say
how?
Might this tool be helpful when creating a new
advertising campaign?
Would
you use such a tool and for what purpose?
On a scale of 1 – 10 how would you rate this concept? 1
being a non-starter; 10 being of immediate benefit.
What would such a tool be worth to your
business?