Idea

Example:

If an agency was wondering when the best time to put their promotion on television was they would be able to use this tool to market there target audience.

For example if there product was a new type of Alcohol and they needed to establish what days and times most people are using social networks to talk about using alcohol for entertainment purposes. They load up this website and see that on a Friday in San Francisco around 18:00 that a lot of people are talking about leaving work and going out drinking for the evening. They can then plan to book airtime at the appropriate times.

The agency would be able to look at passed data also, which would show how well products previously done.

Details:

The website itself isn’t just aimed at the alcohol industry it will be multipurpose and will be used by pretty much anybody who is looking to market a product via Television.

Another great thing about this idea is that over time it collects a range of data from previous days and stores this data. Which can then be represented via a heat map. Current and in the past

This allows advertisers a method of looking at trends, from this they will be able to tell what times are best for there current and future products.

I should mention the way the heat map is going to work. When people send tweets/post pictures or update there status most of the time they leave there Geolocation turned on. Using social media API’s you can manipulate this data into a Google map, which you can then manipulate again to turn into a heatmap.

From this advertisers would be able to use this tool to work out which time suits them best.